Hey Girls is a 'buy one give one' sanitary pad company which was created to combat period poverty in the UK.
Because 1 in 10 girls in the UK can't afford sanitary products and are having to use things like socks,
loo roll and even newspaper instead.
So we created 'The Pad Ad', a newspaper advert which could be turned into a sanitary pad.
The advert was double sided, so that people could experience the shock of thinking 'why would I ever use this?' before turning over and finding out that many girls are having to do just this every month.
We also made a how to 'Make your own sanitary pad' tutorial, for people to share on their vlogs & instagram.