The Pay Gap Party
At the current rate, the gender pay gap will take 217 years to close.
So we created a PR stunt for the #PayMeToo campaign to highlight this fact and motivate people to change it.
Introducing, the end of the Pay Gap party: an incredibly lavish event with amazing celebrity performers and luxury food and drink and all completely free.
But there was one catch. The reveal was that the date of the party was the year 2235.
We started by sending 'Save the dates' to every MP, as well as prominent journalists.
This led people to RSVP on the 'event website'
People could RSVP by tweeting their MP and getting them to introduce measures to end the pay gap.
Even Sadiq Khan got on board...